The People Behind the Bridge
VTL is led by industry specialists who have built careers at the intersection of OEM technology and system integrator enablement.
Tejaswi C D
Director, Vitharan Trade Links
Tejaswi C D founded Vitharan Trade Links with a clear mission: to bridge the gap between global OEM manufacturers and India's system integrator ecosystem. Under his leadership, VTL has grown into an authorized distribution and enablement partner for six global brands — Samsung, LG, MAXHUB, Siemens, Planar, and NGX.
With deep expertise in commercial AV, hospitality technology, and channel development, Tejaswi has personally overseen the delivery of 300+ projects across India. His hands-on approach to partner relationships — from initial alignment through deployment and lifecycle support — has made VTL the preferred enablement partner for system integrators serving hospitality, corporate, education, and retail verticals.
Tejaswi's industry relationships span major hotel chains (Hyatt, JW Marriott, Taj, Sheraton, ITC), leading real estate developers (Prestige Group, Brigade Group, Puravankara), and a growing network of AV and IT integrators across India. He leads VTL's strategy, OEM program management, and key account relationships.
300+
Projects Delivered
8+
Years Experience
6
OEM Partnerships
Specialized across the AV value chain
VTL's team is organized around the key functions of the Bridge Model, ensuring deep expertise at every stage of partner engagement.
OEM Program Management
Manages authorization compliance, OEM communications, program updates, and pricing structures for Samsung, LG, MAXHUB, Siemens, Planar, and NGX.
Technical Pre-Sales & Solutions
Works directly with integrators on product selection, system design support, and specification alignment across all OEM product lines.
Logistics & Fulfilment
Manages inventory, warehousing, dispatch, and pan-India delivery operations for single-site and multi-location rollouts.
Partner Enablement
Conducts integrator training, product demos at the Experience Center, and ongoing enablement programs for partner growth.
Project Support
Provides on-site and remote support during deployment phases, including installation guidance, commissioning, and warranty coordination.
How we work
VTL's working culture is built on three commitments that align directly with our core values.
Program-first mindset
Every team member understands OEM program requirements before engaging with integrators. No shortcuts on compliance.
Speed without shortcuts
Urgency is standard at VTL. Integrator timelines drive our pace, but compliance and quality are non-negotiable.
Integrator-centric
The team's success metric is integrator project success, not unit volume. We win when our partners win.
Want to work with our team on your next project?
Whether you need OEM product access, technical pre-sales support, or a complete distribution partnership, VTL's team is ready to help.